O livro mais completo de CRM (Marketing de Relacionamento) já escrito no Brasil. O livro é dividido em três partes: …
EXPERIÊNCIA DO CLIENTE: NA TEORIA E MUITA PRÁTICA
por Greg; Hayashida, Aline; Franz, Annette; Stuchi, Bruno; Muscutt, Clare; Abuasale Enrique; Pinatti, Eric; Bomer, Erika; Salgado, Fabiano; Zapata, Francisco; …
CRM-La guía definitiva: Estrategia de gerenciamiento de la relación con los clientes
por Hugo Brunetta (Autor) El contenido de este libro evidencia porque su autor, Hugo Brunetta, es uno de los consultores de mayor …
Exceptional Customer Service: Exceed Customer Expectations to Build Loyalty and Boost Profits
por Lisa Ford When the going’s tough, companies that survive will be those that build the greatest loyalty—by exceeding expectations. Yet, …
The Relationship Economy: Building Stronger Customer Connections in the Digital Age
por John R. DiJulius III Creating Authentic Customer Connections in a High-Tech WorldIn The Relationship Economy, author John DiJulius teaches business …
Guiados pelo encantamento: O Método Mercedes-Benz para entregar a melhor experiência do cliente
por Joseph A. Michelli O nome sozinho evoca imagens de luxo, segurança, inovação, qualidade e desempenho. Mas no mercado de hoje …
Customer What?: The honest and practical guide to customer experience
Por Ian Golding, The truth is, truly customer-centric organisations do not put customers first. They put employees first. This is …
7 Powerful Ways to Boost Retail Profits….in Any Economic Climate: The New Rules a Successful, Profitable Business Requires Skill, Planning & Strateg
por Nancy Georges “Nancy, The Retail Miss Fix-it, is a retail strategist and the brains behind Magnolia Solutions, a one stop …
Would You Do That to Your Mother?: The “Make Mom Proud” Standard for How to Treat Your Customers
por Jeanne Bliss Customer experience pioneer Jeanne Bliss shows why “Make Mom Proud” companies outperform their competition. Her 5-step guide to …
Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet
por Ron Kaufman Uplifting Service: The Proven Path to Delighting Your Customers, Colleagues, and Everyone Else You Meet. We are deep …